Glasgow Doors Open Days Festival
Video partner for 6 years, delivering trailers, docs, and digital content
Challenge
As the festival's video partner for six consecutive years, Mambo Video has played a central role in shaping how the event is promoted and experienced. From year to year, our challenge has been to capture the energy and breadth of the festival through a variety of formats — trailers, documentaries, highlights reels, and short-form content — while adapting to the evolving needs of audiences. In 2020, with the festival going fully digital due to the pandemic, we were tasked with producing compelling video content that could carry the spirit of the festival online.
Outline
Glasgow Doors Open Days Festival is a celebration of the city’s architecture, culture and heritage. Held annually in September, it offers free access to buildings and spaces not usually open to the public, alongside walks, talks, exhibitions and events that inspire exploration and learning.
Services
Content Strategy
Film Production
Series of films about historic structures in Glasgow with 120K+ views, the festival’s best-performing media to date
Results
We created a standout series of three films for the 2020 digital festival, which went on to become the most-viewed content in the event's history, generating over 120,000 views. Across six years, our work has become a core part of the festival’s marketing strategy, helping to engage new audiences, celebrate Glasgow’s built environment, and tell the story of a city through its spaces and people.
“I received 3 beautiful, charismatic shorts, each with its own voice but tied to the others in style and tone. I was highly impressed with the structuring of the story arcs in the films, with tender moments inspiring an emotional reaction in many viewers.”
Stephen Sherriff, Coordinator, Glasgow Doors Open Days Festival