Government’s Den
Parody film for environmental conservation campaign
REVIVE are a coalition of organisations working for grouse moor reform in Scotland. We worked closely together to produce a film that uses humour to satirise the arguments made in favour of grouse shooting.
Social Media Content - Campaign Film - Comedy Film
Our goal was to create a film which is both entertaining and thought-provoking. We asked the viewer this question: If grouse moors never existed, and the shooting industry in Scotland wanted to start them today, what might happen? We then used the well-known format of Dragon’s Den to imagine a hypothetical scenario where the shooting industry could make their argument for driven grouse shooting.
Huge swathes of Scotland’s land (between 12-18%) is managed for the sole purpose of grouse shooting. The mass killing of Scottish mountain hares, the environmental damage from muir burning on vital peatlands, the mass culling of tens of thousands of Scottish mammals and illegal raptor persecution are just some of the problems associated with driven grouse shooting. This all happens to protect red grouse so hundreds of thousands of them can be shot for fun in the space of just four months every year.
Since its release, the film has made a big impact, garnering over 130k views on social media and inspiring hundreds of petition signatures.
“Mambo Video were incredibly professional and were extremely invested in the success of our production. The quality of the finished product exceeded expectations and the impact was incredible helping us reach over 100,000 views in a matter of days. I would heartily recommend working with them on your production.” — Max Wisniewski - Campaign Manager, REVIVE: The coalition for grouse moor reform
“Watch the film - it’s brilliant.” — Chris Packham