SWG3
Services
Video Strategy
Film production
Telling the story behind Glasgow’s most ambitious arts venue
Outline
Nestled in Glasgow’s West End, SWG3 is one of the UK’s most dynamic and progressive multi-disciplinary arts venues. Rooted in a vibrant community of artists, designers, musicians and creative businesses, With a bold vision to transform underused industrial buildings into world-class creative spaces, SWG3 has become a hub where grassroots energy meets global ambition.
Mambo Video were approached to create a powerful overview film as part of SWG3’s capital fundraising campaign for their latest project – The Galvanizers, a newly acquired warehouse space set to be the next phase in SWG3’s expansion. Our goal was to produce a compelling, cinematic piece that captured the energy, character, and potential of this unique venue.
Challenge
At a pivotal moment in its development, SWG3 needed to secure planning permission and attract significant capital investment. Yet there remained a lingering misconception about what SWG3 actually was and what went on within its walls. To move forward, they needed a film that did two things:
Clearly communicate the nature and scale of SWG3 as it exists today.
Powerfully convey the vision for The Galvanizers – a key piece in their ambition to transform this disused urban space into a globally recognised centre for creativity.
The challenge was not just to inform, but to inspire confidence among key stakeholders, local authorities, and the wider public.
Results
We produced a flagship overview film that told the SWG3 story with clarity, heart and ambition. The video served as a core asset in their funding campaign – contributing directly to planning approval from Glasgow City Council and unlocking crucial support from other stakeholders.
Alongside this, we created a shorter promotional cut for use on SWG3’s website and social channels – giving the general public and potential customers a vibrant, engaging window into the venue’s unique atmosphere and evolving spaces.
The result? A film that not only helped secure the future of The Galvanizers, but also reaffirmed SWG3’s position as one of the most important cultural spaces in the UK.
